What do branding headshots even mean nowadays?

Firstly

Let’s agree that the visuals of your online presence should reflect your personality. Because without your personal brand your business is not powerful enough. People buy from people. And if they can’t see the person behind the product or service,  the decision-making to buy becomes harder.

Why make so much fuss?

The research shows that it takes a mere 7 seconds to make a first impression. And according to the 7/11 rule, people will form 11 impressions of you in those short seven seconds. So, it is fair to say that the first impression is key. Make it work to your advantage! Feel proud to promote yourself, your products, and your services to your potential clients. Cleverly planned-out and designed marketing material, including your branding headshots, will help you stand out in a crowd of similar businesses like yours. This will help your potential clients approach you easily since they have already seen your friendly face.

 

 

Ask yourself

How do you want to be perceived? Undoubtedly inspirational, educational, influential, and easy to connect with, right? And who does your business serve? When your customers are searching the World Wide Web, they are looking through the visuals first before they read about you. So, make them stop scrolling through and stay longer. Give them the time to learn about you and your services and products. But how do I achieve that, I hear you ask? It is simple: find a photographer who takes the time to understand your personality and who plans and makes sure that the images reflect your branding.

As a photographer, it’s a very personal journey for me too. I have to get to know you to be able to capture your essence and character. Without a doubt, I can say that every branding photoshoot is personalised to your business’s needs and tells YOUR story; it is bespoke and portrays your vibes, personality, mission, values, and ethos. The purpose of a photoshoot is to showcase your services AND products to your consumers, who tend to make decisions based mostly on visual cues.

If you have been using stock images or even AI-generated images, this is your sign. It is time to stand out and make an impression. You are a real person supporting real people. You are the one behind your real business. Show up for it.

Don’t hold back

Let me help you with your marketing. Get in touch with me to set up a non-obligatory call to see if I can help you.

Hi, I am Jasmine. I’m also known as a brand photography expert. I work with business owners just like you to create visibility, help you stand out from the crowd, and make your digital marketing easy.

At this point, about 70% of what I shoot is personal branding, both in-studio and on-location. Business owners and professionals NEED photos for their website, social media, email signatures, etc. but don’t have the time to do it themselves. This is where I come in to help you. In the same way, I supported artist Alexandra Baraitser.

Finally

What are you waiting for? Get in touch!

Much love,

Jasmine

PS This time around, Alexandra’s branding images were taken in one of London’s most iconic Memers Houses, Home House.